APA Citation

Zikmund, & D'Amico. (1995). Effective marketing: Creating and keeping customers. Minneapolis: West Pub..

Chicago Style Citation

Zikmund, and D'Amico. Effective Marketing: Creating and Keeping Customers. Minneapolis: West Pub., 1995.

MLA Citation

Zikmund, and D'Amico. Effective Marketing: Creating and Keeping Customers. Minneapolis: West Pub., 1995.

Warning: These citations may not always be 100% accurate.