Strategy and process in marketing
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
London:
Prentice Hall,
1996.
|
| Subjects: |
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| 005 | 20060613090000.0 | ||
| 020 | 0 | 0 | |a 0131821636 |
| 082 | |a 658.802 MUR 1996 | ||
| 090 | 0 | 0 | |a HF5415.13 |b MUR 1996 |
| 100 | 1 | 0 | |a MURRAY |
| 245 | 1 | 0 | |a Strategy and process in marketing |c John A. Murray and Aidan O'Driscoll. |
| 260 | 0 | 0 | |a London: |b Prentice Hall, |c 1996. |
| 300 | |a xiii, 505p.: |b 23cm. | ||
| 650 | 0 | 0 | |a Marketing -- |x Management |
| 700 | 1 | 1 | |a O'Driscoll, |h Aidan |