00494pamaa2200157 4500 0000016051 20060619090000.0 0070056714 658.575 BLA HF5415.153 BLA 1993 BLAICH Product design and corporate strategy : managing the connection for competitive advantage Robert Blaich and Janet Blaich. New York: McGraw Hill, 1993. xiii, 191p.: 25cm. Product management BLAICH, Janet