00463pamaa2200157 4500 0000015996 20060704090000.0 0657206472 HF5415.15 HIS 1991 HISRICH Marketing decisions for new and mature products Robert D. Hisrich and Michael P. Peters. 2nd ed. New Jersey: Prentice-Hall, 1991. xiv, 516p.; 24cm. Product management Peters, Michael P.