Marketing decisions for new and mature products
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New Jersey:
Prentice-Hall,
1991.
|
| Edition: | 2nd ed. |
| Subjects: |
| LEADER | 00463pamaa2200157 4500 | ||
|---|---|---|---|
| 001 | 0000015996 | ||
| 005 | 20060704090000.0 | ||
| 020 | 0 | 0 | |a 0657206472 |
| 090 | 0 | 0 | |a HF5415.15 |b HIS 1991 |
| 100 | 1 | 0 | |a HISRICH |
| 245 | 1 | 0 | |a Marketing decisions for new and mature products |c Robert D. Hisrich and Michael P. Peters. |
| 250 | 0 | 0 | |a 2nd ed. |
| 260 | 0 | 0 | |a New Jersey: |b Prentice-Hall, |c 1991. |
| 300 | |a xiv, 516p.; |c 24cm. | ||
| 650 | 0 | 0 | |a Product management |
| 700 | 1 | 1 | |a Peters, |h Michael P. |