HISRICH, & Peters. (1991). Marketing decisions for new and mature products (2nd ed.). New Jersey: Prentice-Hall.
Chicago Style CitationHISRICH, and Peters. Marketing Decisions for New and Mature Products. 2nd ed. New Jersey: Prentice-Hall, 1991.
MLA CitationHISRICH, and Peters. Marketing Decisions for New and Mature Products. 2nd ed. New Jersey: Prentice-Hall, 1991.
Warning: These citations may not always be 100% accurate.