00479pamaa2200169 4500 0000015833 20100426090000.0 0071008381 658.4012 CER HD30.28 CER 1991 Certo Strategic management : concepts and applications Samuel C. Certo and J. Paul Peter. 2nd ed. New York: McGraw Hill, 1991. xxii, 1202p.: 23cm. Strategic planning Peter, J. Paul