rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic marketing
  name:
    name part: Cravens
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: Chicago
    publisher: Irwin
    date issued: 1994
    edition: 4th ed.
    issuance: monographic
  physical description:
    extent: xviii, 876p.: 25cm.
  note: David W. Cravens.
  subject:
    topic: Marketing --
    topic: Management --
    topic: Case studies
  subject:
    topic: Marketing --
    topic: Decision making
  related item:
    title info:
      title: Irwin series in marketing
  identifier: 0071141251
  record info:
    record change date: 20081030090000.0
    record identifier: 0000015774