Strategic marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Chicago:
Irwin,
1994.
|
| Edition: | 4th ed. |
| Series: | Irwin series in marketing
|
| Subjects: |
| LEADER | 00480pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000015774 | ||
| 005 | 20081030090000.0 | ||
| 020 | 0 | 0 | |a 0071141251 |
| 090 | 0 | 0 | |a HF5415.13 |b CRA 1994 |
| 100 | 1 | 0 | |a Cravens |
| 245 | 1 | 0 | |a Strategic marketing |c David W. Cravens. |
| 250 | 0 | 0 | |a 4th ed. |
| 260 | 0 | 0 | |a Chicago: |b Irwin, |c 1994. |
| 300 | |a xviii, 876p.: |b 25cm. | ||
| 440 | 0 | 0 | |a Irwin series in marketing |
| 650 | 0 | 0 | |a Marketing -- |x Management -- |x Case studies |
| 650 | 0 | 0 | |a Marketing -- |x Decision making |