Advertising management
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New Jersey:
Prentice Hall,
1996.
|
| Edition: | 5th ed. |
| Subjects: |
| LEADER | 00467pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000015772 | ||
| 005 | 20190808090000.0 | ||
| 020 | 0 | 0 | |a 9780135209172 (pbk) |
| 082 | |a 659.112 BAT | ||
| 090 | 0 | 0 | |a HF5823 |b BAT 1996 |
| 100 | 1 | 0 | |a Batra |
| 245 | 1 | 0 | |a Advertising management |c Rajeev Batra, John G. Myers and David A. Aaker. |
| 250 | 0 | 0 | |a 5th ed. |
| 260 | 0 | 0 | |a New Jersey: |b Prentice Hall, |c 1996. |
| 300 | |a xiii, 754p.: |b 24cm. | ||
| 650 | 0 | 0 | |a Advertising |
| 700 | 1 | 1 | |a Myers, |h John G. |