Batra, & Myers. (1996). Advertising management (5th ed.). New Jersey: Prentice Hall.
Chicago Style CitationBatra, and Myers. Advertising Management. 5th ed. New Jersey: Prentice Hall, 1996.
MLA CitationBatra, and Myers. Advertising Management. 5th ed. New Jersey: Prentice Hall, 1996.
Warning: These citations may not always be 100% accurate.