APA Citation

Batra, & Myers. (1996). Advertising management (5th ed.). New Jersey: Prentice Hall.

Chicago Style Citation

Batra, and Myers. Advertising Management. 5th ed. New Jersey: Prentice Hall, 1996.

MLA Citation

Batra, and Myers. Advertising Management. 5th ed. New Jersey: Prentice Hall, 1996.

Warning: These citations may not always be 100% accurate.