00549pamaa2200181 4500 0000015759 20091006090000.0 091006 eng 0749420529 (pbk.) HF5415.126 ALL 1997 Allen Direct marketing Margaret Allen; series editor by Norman Hart. London: Kogan Page, 1997. 143p: ill.; 20 cm. Marketing in action series Direct marketing Hart, Norman http://www.kogan-page.co.uk