00689pamaa2200193 4500 0000015706 20060619090000.0 0750618884 658.576 COL HF5415.15 COL 1995 COLLIER Profitable product management : powerful techniques for improving products and maximixing profits Richard A. Collier. Oxford: Butterworth-Heineman, 1995. x, 254p.; 24cm. The marketing series. Professional development "Published on behalf of the Institute of Marketing." New products -- Management Product management Chartered Institute of Marketing