Profitable product management : powerful techniques for improving products and maximixing profits

Main Author: COLLIER
Corporate Author: Chartered Institute of Marketing
Format: Book
Published: Oxford: Butterworth-Heineman, 1995.
Series:The marketing series. Professional development
Subjects:
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005 20060619090000.0
020 0 0 |a 0750618884  
082 |a 658.576 COL 
090 0 0 |a HF5415.15   |b COL 1995 
100 1 0 |a COLLIER  
245 1 0 |a Profitable product management :   |b powerful techniques for improving products and maximixing profits   |c Richard A. Collier. 
260 0 0 |a Oxford:   |b Butterworth-Heineman,   |c 1995. 
300 |a x, 254p.;   |c 24cm. 
440 0 4 |a The marketing series. Professional development 
500 0 0 |a "Published on behalf of the Institute of Marketing." 
650 0 0 |a New products --   |x Management  
650 0 0 |a Product management  
710 1 1 |a Chartered Institute of Marketing