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LEADER |
00689pamaa2200193 4500 |
001 |
0000015706 |
005 |
20060619090000.0 |
020 |
0 |
0 |
|a 0750618884
|
082 |
|
|
|a 658.576 COL
|
090 |
0 |
0 |
|a HF5415.15
|b COL 1995
|
100 |
1 |
0 |
|a COLLIER
|
245 |
1 |
0 |
|a Profitable product management :
|b powerful techniques for improving products and maximixing profits
|c Richard A. Collier.
|
260 |
0 |
0 |
|a Oxford:
|b Butterworth-Heineman,
|c 1995.
|
300 |
|
|
|a x, 254p.;
|c 24cm.
|
440 |
0 |
4 |
|a The marketing series. Professional development
|
500 |
0 |
0 |
|a "Published on behalf of the Institute of Marketing."
|
650 |
0 |
0 |
|a New products --
|x Management
|
650 |
0 |
0 |
|a Product management
|
710 |
1 |
1 |
|a Chartered Institute of Marketing
|