Profitable product management : powerful techniques for improving products and maximixing profits
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| Format: | Book |
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Oxford:
Butterworth-Heineman,
1995.
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| Series: | The marketing series. Professional development
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| Item Description: | "Published on behalf of the Institute of Marketing." |
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| Physical Description: | x, 254p.; 24cm. |
| ISBN: | 0750618884 |