Profitable product management : powerful techniques for improving products and maximixing profits

Main Author: COLLIER
Corporate Author: Chartered Institute of Marketing
Format: Book
Published: Oxford: Butterworth-Heineman, 1995.
Series:The marketing series. Professional development
Subjects:


TSAM LIBRARY

Call Number: HF5415 15 COL 1995
Accession Item Category Format Status Notes
0000018885 Open Shelf Monographs AVAILABLE