Marketing in management : basic principles

Main Author: WORSAM
Other Authors: Wright,
Format: Book
Published: London: Pitman, 1995.
Subjects:
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020 0 0 |a 0273607367  
090 0 0 |a HF5415   |b WOR 1995 
100 1 0 |a WORSAM  
245 1 0 |a Marketing in management :   |b basic principles   |c Mike Worsam and D. Berkeley Wright. 
260 0 0 |a London:   |b Pitman,   |c 1995. 
300 |a xiv, 594p.;   |c 24 cm. 
650 0 0 |a Marketing  
700 1 1 |a Wright,   |h D.B.