Malhotra. (1996). Marketing research: An applied orientation (2nd ed.). New Jersey: Prentice Hall.
Chicago Style CitationMalhotra. Marketing Research: An Applied Orientation. 2nd ed. New Jersey: Prentice Hall, 1996.
MLA CitationMalhotra. Marketing Research: An Applied Orientation. 2nd ed. New Jersey: Prentice Hall, 1996.
Warning: These citations may not always be 100% accurate.