Description: Targeting the trendsetting consumer :

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Targeting the trendsetting consumer : how to market your product or service to influential buyers

Main Author:	ZANDL
Other Authors:	Leonard,
Format:	Book
Published:	Illinois: Business One/Irwin, 1992.
Subjects:	Consumer behavior

Physical Description:	vii, 215p.: 24cm.
ISBN:	1556234783