Kotler, P., & Armstrong. (1996). Principles of marketing (7th ed.). New Jersey: Prentice Hall.
Chicago Style CitationKotler, Philip, and Armstrong. Principles of Marketing. 7th ed. New Jersey: Prentice Hall, 1996.
MLA CitationKotler, Philip, and Armstrong. Principles of Marketing. 7th ed. New Jersey: Prentice Hall, 1996.
Warning: These citations may not always be 100% accurate.