Basic marketing : a managerial approach

Main Author: McCarthy
Other Authors: Perreault,
Format: Book
Published: Sydney: Irwin, 1997.
Edition:2nd illustration edition.
Subjects:
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082 |a 658.8 MCC 
090 0 0 |a HF5415   |b MCC 1997 
100 1 0 |a McCarthy  
245 1 0 |a Basic marketing :   |b a managerial approach   |c E. Jerome McCarthy, William D. Perreault and Pascale G. Quester. 
250 0 0 |a 2nd illustration edition. 
260 0 0 |a Sydney:   |b Irwin,   |c 1997. 
300 |a xiii, 786p.;   |c 28cm. 
650 0 0 |a Marketing  
700 1 1 |a Perreault,   |h William D.