McCarthy, & Perreault. (1997). Basic marketing: A managerial approach (2nd illustration edition.). Sydney: Irwin.
Chicago Style CitationMcCarthy, and Perreault. Basic Marketing: A Managerial Approach. 2nd illustration edition. Sydney: Irwin, 1997.
MLA CitationMcCarthy, and Perreault. Basic Marketing: A Managerial Approach. 2nd illustration edition. Sydney: Irwin, 1997.
Warning: These citations may not always be 100% accurate.