00455pamaa2200157 4500 0000015376 20190815090000.0 0273605135 9780273605133 (pbk) HF5415 BRA 1997 BRASSINGTON, Frances author Principles of marketing Frances Brassington and Stephen Pettitt. London: Pitman, 1997. xviii, 1086 pages; 27 cm. Marketing Pettitt, Stephen