APA Citation

BRASSINGTON, F., & Pettitt, S. (1997). Principles of marketing. London: Pitman.

Chicago Style Citation

BRASSINGTON, Frances, and Stephen Pettitt. Principles of Marketing. London: Pitman, 1997.

MLA Citation

BRASSINGTON, Frances, and Stephen Pettitt. Principles of Marketing. London: Pitman, 1997.

Warning: These citations may not always be 100% accurate.