INTERNATIONAL and global marketing : concepts and cases
| Other Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Chicago:
Irwin,
1995.
|
| Series: | The Irwin series in marketing
|
| Subjects: |
| LEADER | 00570pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000015243 | ||
| 005 | 20051110090000.0 | ||
| 020 | 0 | 0 | |a 0256157235 |
| 082 | |a 658.848 INT 1995 | ||
| 090 | 0 | 0 | |a HF1416 |b INT 1995 |
| 245 | 0 | 0 | |a INTERNATIONAL and global marketing : |b concepts and cases |c Taylor W. Meloan and John L, Graham. |
| 260 | 0 | 0 | |a Chicago: |b Irwin, |c 1995. |
| 300 | |a xiii, 640p.: |b 23cm. | ||
| 440 | 0 | 0 | |a The Irwin series in marketing |
| 650 | 0 | 0 | |a Export marketing -- |x Case studies |
| 650 | 0 | 0 | |a Export marketing |
| 700 | 1 | 1 | |a Meloan, |h Taylor W. |
| 700 | 1 | 1 | |a Graham, |h John L. |