00673pamaa2200205 4500 0000015095 20190806090000.0 9780256169102 658.802 RAN HF5415.13 RAN 1995 Rangan Business marketing strategy : concepts and applications V. Kasturi Rangan, Benson P. Shapiro and Rowland T. Moriarty. Chicago: Irwin, 1995. xiii, 354p.: 24cm. The Irwin series in marketing Product management Industrial marketing -- Management Marketing -- Management Shapiro, Benson P. Moriarty, Rowland T.