Business marketing strategy : concepts and applications

Main Author: Rangan
Other Authors: Shapiro,, Moriarty,
Format: Book
Published: Chicago: Irwin, 1995.
Series:The Irwin series in marketing
Subjects:
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005 20190806090000.0
020 0 0 |a 9780256169102  
082 |a 658.802 RAN 
090 0 0 |a HF5415.13   |b RAN 1995 
100 1 0 |a Rangan  
245 1 0 |a Business marketing strategy :   |b concepts and applications   |c V. Kasturi Rangan, Benson P. Shapiro and Rowland T. Moriarty. 
260 0 0 |a Chicago:   |b Irwin,   |c 1995. 
300 |a xiii, 354p.:   |b 24cm. 
440 0 0 |a The Irwin series in marketing 
650 0 0 |a Product management  
650 0 0 |a Industrial marketing --   |x Management  
650 0 0 |a Marketing --   |x Management  
700 1 1 |a Shapiro,   |h Benson P.  
700 1 1 |a Moriarty,   |h Rowland T.