Rangan, Shapiro,, & Moriarty. (1995). Business marketing strategy: Concepts and applications. Chicago: Irwin.
Chicago Style CitationRangan, Shapiro, and Moriarty. Business Marketing Strategy: Concepts and Applications. Chicago: Irwin, 1995.
MLA CitationRangan, Shapiro, and Moriarty. Business Marketing Strategy: Concepts and Applications. Chicago: Irwin, 1995.
Warning: These citations may not always be 100% accurate.