APA Citation

Rangan, Shapiro,, & Moriarty. (1995). Business marketing strategy: Concepts and applications. Chicago: Irwin.

Chicago Style Citation

Rangan, Shapiro, and Moriarty. Business Marketing Strategy: Concepts and Applications. Chicago: Irwin, 1995.

MLA Citation

Rangan, Shapiro, and Moriarty. Business Marketing Strategy: Concepts and Applications. Chicago: Irwin, 1995.

Warning: These citations may not always be 100% accurate.