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| LEADER |
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| 001 |
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| 005 |
20190808090000.0 |
| 020 |
0 |
0 |
|a 0256136963
|
| 020 |
0 |
0 |
|a 9780071149259 (hbk.)
|
| 082 |
|
|
|a 659.1 BEL 1995
|
| 090 |
0 |
0 |
|a HF5823
|b BEL 1995
|
| 100 |
1 |
0 |
|a Belch
|
| 245 |
1 |
0 |
|a Introduction to advertising and promotion :
|b an integrated marketing communications perspective
|c George E. Belch and Michael A. Belch.
|
| 250 |
0 |
0 |
|a 3rd ed.
|
| 260 |
0 |
0 |
|a Boston:
|b Irwin McGraw Hill,
|c 1995.
|
| 300 |
|
|
|a xxii, 762p.:
|b 28cm.
|
| 440 |
0 |
0 |
|a Irwin/McGraw Hill series in marketing
|
| 500 |
0 |
0 |
|a Rev. ed. of : Intro. to advertising and promotion, 2nd ed.
|
| 650 |
0 |
0 |
|a Advertising
|
| 650 |
0 |
0 |
|a Sales promotion
|
| 650 |
0 |
0 |
|a Communication in marketing
|
