APA Citation

Belch. (1995). Introduction to advertising and promotion: An integrated marketing communications perspective (3rd ed.). Boston: Irwin McGraw Hill.

Chicago Style Citation

Belch. Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective. 3rd ed. Boston: Irwin McGraw Hill, 1995.

MLA Citation

Belch. Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective. 3rd ed. Boston: Irwin McGraw Hill, 1995.

Warning: These citations may not always be 100% accurate.