Introduction to advertising and promotion : an integrated marketing communications perspective
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Boston:
Irwin McGraw Hill,
1995.
|
| Edition: | 3rd ed. |
| Series: | Irwin/McGraw Hill series in marketing
|
| Subjects: |
ICS LIBRARY
| Call Number: |
HF5823 BEL 1995 |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| 2000003425 | Open Shelf Sabah | Monographs | AVAILABLE |
| 2000003426 | Open Shelf Sabah | Monographs | AVAILABLE |