Marketing research : an applied approach
Main Author: | |
---|---|
Other Authors: | |
Format: | Book |
Published: |
New York:
McGraw Hill,
1996.
|
Edition: | 5th ed. |
Subjects: |
LEADER | 00516pamaa2200181 4500 | ||
---|---|---|---|
001 | 0000014908 | ||
005 | 20190807090000.0 | ||
020 | 0 | 0 | |a 9780071144186 |
082 | |a 658.83 KIN | ||
090 | 0 | 0 | |a HF5415.2 |b KIN 1996 |
100 | 1 | 0 | |a Kinnear |
245 | 1 | 0 | |a Marketing research : |b an applied approach |c Thomas C. Kinnear and James R. Taylor. |
250 | 0 | 0 | |a 5th ed. |
260 | 0 | 0 | |a New York: |b McGraw Hill, |c 1996. |
300 | |a xxii, 888p; |c 23 cm. | ||
500 | 0 | 0 | |a Includes 1 diskette |
650 | 0 | 0 | |a Marketing research |
700 | 1 | 1 | |a Taylor, |h James R. |