Exploring marketing research
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Fort Worth:
Dryden Press,
1997.
|
| Edition: | 6th ed. |
| Subjects: |
| LEADER | 00429pamaa2200157 4500 | ||
|---|---|---|---|
| 001 | 0000014860 | ||
| 005 | 20091222090000.0 | ||
| 020 | 0 | 0 | |a 003018763X |
| 082 | |a 658.83 ZIK 1997 | ||
| 090 | 0 | 0 | |a HF5415.2 |b ZIK 1997 |
| 100 | 1 | 0 | |a Zikmund |
| 245 | 1 | 0 | |a Exploring marketing research |c William G. Zikmund. |
| 250 | 0 | 0 | |a 6th ed. |
| 260 | 0 | 0 | |a Fort Worth: |b Dryden Press, |c 1997. |
| 300 | |a xxvii, 739p.: |b col.ill.; |c 27cm. | ||
| 650 | 0 | 0 | |a Marketing research |