00579pamaa2200169 4500 0000014703 20100420090000.0 0070059500 658.81 BLE HF5438.25 BLE 1995 BLESSINGTON Sales reengineering from the outside in : engaging customers with a new approach to sales, marketing, and service Mark Blessington and Bill O'Connell. New York: McGraw Hill, 1995. xiv, 256p.: 24cm. Selling -- Case studies Marketing -- Case studies O'Connell, Bill