rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advertising, promotion and supplemental aspects of integrated marketing communications
  name:
    name part: Shimp
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: Forth Worth
    publisher: Dryden Press
    date issued: 1997
    edition: 4th ed.
    issuance: monographic
  physical description:
    extent: xxii, 589p.: 28cm.
  note: Terence A. Shimp.
  subject:
    topic: Advertising
  subject:
    topic: Sales promotion
  subject:
    topic: Communication in marketing
  classification: 659.1 SHI 1997
  identifier: 0030103525
  record info:
    record change date: 20080119090000.0
    record identifier: 0000014360