Advertising, promotion and supplemental aspects of integrated marketing communications
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Forth Worth:
Dryden Press,
1997.
|
| Edition: | 4th ed. |
| Subjects: |
| LEADER | 00538pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000014360 | ||
| 005 | 20080119090000.0 | ||
| 020 | 0 | 0 | |a 0030103525 |
| 082 | |a 659.1 SHI 1997 | ||
| 090 | 0 | 0 | |a HF5823 |b SHI 1997 |
| 100 | 1 | 0 | |a Shimp |
| 245 | 1 | 0 | |a Advertising, promotion and supplemental aspects of integrated marketing communications |c Terence A. Shimp. |
| 250 | 0 | 0 | |a 4th ed. |
| 260 | 0 | 0 | |a Forth Worth: |b Dryden Press, |c 1997. |
| 300 | |a xxii, 589p.: |b 28cm. | ||
| 650 | 0 | 0 | |a Advertising |
| 650 | 0 | 0 | |a Sales promotion |
| 650 | 0 | 0 | |a Communication in marketing |