APA Citation

Shimp. (1997). Advertising, promotion and supplemental aspects of integrated marketing communications (4th ed.). Forth Worth: Dryden Press.

Chicago Style Citation

Shimp. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. 4th ed. Forth Worth: Dryden Press, 1997.

MLA Citation

Shimp. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. 4th ed. Forth Worth: Dryden Press, 1997.

Warning: These citations may not always be 100% accurate.