Shimp. (1997). Advertising, promotion and supplemental aspects of integrated marketing communications (4th ed.). Forth Worth: Dryden Press.
Chicago Style CitationShimp. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. 4th ed. Forth Worth: Dryden Press, 1997.
MLA CitationShimp. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. 4th ed. Forth Worth: Dryden Press, 1997.
Warning: These citations may not always be 100% accurate.