Advertising, promotion and supplemental aspects of integrated marketing communications

Main Author: Shimp
Format: Book
Published: Forth Worth: Dryden Press, 1997.
Edition:4th ed.
Subjects:


TSAM LIBRARY

Call Number: HF5823 SHI 1997
Accession Item Category Format Status Notes
0000012628 Open Shelf Monographs SUSPENDED
0000012629 Open Shelf Monographs MISSING