00494cam a2200157 7i4500 0000014321 20190829090000.0 0132420414 9780132420419 (pbk) 658.802 TAY HF5415.13 TAY 1997 TAYLOR, James W. author Marketing planning : a step-by-step guide James W. Taylor. New Jersey: Prentice Hall, 1996. xx, 364 pages: 24 cm. Marketing -- Planning -- Handbooks, manuals, etc