Marketing planning : a step-by-step guide

Main Author: TAYLOR, James W. (Author)
Format: Book
Published: New Jersey: Prentice Hall, 1996.
Subjects:
LEADER 00494cam a2200157 7i4500
001 0000014321
005 20190829090000.0
020 |a 0132420414  
020 |a 9780132420419 (pbk)  
082 |a 658.802 TAY 
090 0 0 |a HF5415.13   |b TAY 1997 
100 1 |a TAYLOR, James W.   |e author  
245 1 0 |a Marketing planning :   |b a step-by-step guide   |c James W. Taylor. 
264 1 |a New Jersey:   |b Prentice Hall,   |c 1996. 
300 |a xx, 364 pages:   |b 24 cm. 
650 1 0 |a Marketing --   |x Planning --   |x Handbooks, manuals, etc