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Marketing planning : a step-by-step guide

Main Author: TAYLOR, James W. (Author)
Format: Book
Published: New Jersey: Prentice Hall, 1996.
Subjects:
Marketing -- > Planning -- > Handbooks, manuals, etc
Physical Description:xx, 364 pages: 24 cm.
ISBN:0132420414
9780132420419 (pbk)

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