APA Citation

TAYLOR, J. W. (1996). Marketing planning: A step-by-step guide. New Jersey: Prentice Hall.

Chicago Style Citation

TAYLOR, James W. Marketing Planning: A Step-by-step Guide. New Jersey: Prentice Hall, 1996.

MLA Citation

TAYLOR, James W. Marketing Planning: A Step-by-step Guide. New Jersey: Prentice Hall, 1996.

Warning: These citations may not always be 100% accurate.