Strategic market management
Main Author: | |
---|---|
Format: | Book |
Published: |
New York:
John Wiley,
1995.
|
Edition: | 4th ed. |
Subjects: |
LEADER | 00410pamaa2200157 4500 | ||
---|---|---|---|
001 | 0000014303 | ||
005 | 20091014090000.0 | ||
020 | 0 | 0 | |a 0471309567 |
082 | |a 658.8 AAK 1995 | ||
090 | 0 | 0 | |a HF5415.13 |b AAK 1995 |
100 | 1 | 0 | |a Aaker |
245 | 1 | 0 | |a Strategic market management |c David A. Aaker. |
250 | 0 | 0 | |a 4th ed. |
260 | 0 | 0 | |a New York: |b John Wiley, |c 1995. |
300 | |a ix, 379p.: |b 23cm. | ||
650 | 0 | 0 | |a Marketing -- |x Management |