Cases in advertising and promotion management
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New York:
John Wileyc1983.
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| Subjects: |
| LEADER | 00498pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000014228 | ||
| 005 | 20060529090000.0 | ||
| 020 | 0 | 0 | |a 0471875074 |
| 082 | |a 659.1 PAT | ||
| 090 | 0 | 0 | |a HF5823 |b PAT 1983 |
| 100 | 1 | 0 | |a PATTI |
| 245 | 1 | 0 | |a Cases in advertising and promotion management |c Charles Patti and John Murphy. |
| 260 | 0 | 0 | |a New York: |b John Wileyc1983. |
| 300 | |a vi, 256p.: |b 22cm. | ||
| 650 | 0 | 0 | |a Advertising -- |x Case studies |
| 650 | 0 | 0 | |a Sales promotion -- |x Case studies |
| 700 | 1 | 1 | |a Murphy, |h John H. |