Marketing planning and strategy
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Cincinnati:
South Western,
1997.
|
| Edition: | 5th ed. |
| Subjects: |
| LEADER | 00423pamaa2200157 4500 | ||
|---|---|---|---|
| 001 | 0000014191 | ||
| 005 | 20081030090000.0 | ||
| 020 | 0 | 0 | |a 0538852836 |
| 082 | |a 658.802 JAI 1997 | ||
| 090 | 0 | 0 | |a HF5415.13 |b JAI 1997 |
| 100 | 1 | 0 | |a Jain |
| 245 | 1 | 0 | |a Marketing planning and strategy |c Subhash C. Jain. |
| 250 | 0 | 0 | |a 5th ed. |
| 260 | 0 | 0 | |a Cincinnati: |b South Western, |c 1997. |
| 300 | |a xvii, 844p.: |b 24cm. | ||
| 650 | 0 | 0 | |a Marketing -- |x Management |