MARKETING : concepts and strategies
| Other Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Boston:
Houghton Mifflin,
1997.
|
| Edition: | 3rd European edition. |
| Subjects: |
| LEADER | 00515pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000014190 | ||
| 005 | 20060620090000.0 | ||
| 020 | 0 | 0 | |a 0395790050 |
| 082 | |a 658.8 MAR | ||
| 090 | 0 | 0 | |a HF5415 |b MAR 1997 |
| 245 | 0 | 0 | |a MARKETING : |b concepts and strategies |c Sally Dibb ... [et al.]. |
| 250 | 0 | 0 | |a 3rd European edition. |
| 260 | 0 | 0 | |a Boston: |b Houghton Mifflin, |c 1997. |
| 300 | |a xxi, 842p.: |b col.ill.; |c 25cm. | ||
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | 1 | |a DIBB, |h Sally |
| 700 | 1 | 1 | |a Simkin, |h Lyndon |
| 700 | 1 | 1 | |a Pride, |h William M. |