DIBB,, Simkin,, & Pride. (1997). MARKETING: Concepts and strategies (3rd European edition.). Boston: Houghton Mifflin.
Chicago Style CitationDIBB,, Simkin, and Pride. MARKETING: Concepts and Strategies. 3rd European edition. Boston: Houghton Mifflin, 1997.
MLA CitationDIBB,, Simkin, and Pride. MARKETING: Concepts and Strategies. 3rd European edition. Boston: Houghton Mifflin, 1997.
Warning: These citations may not always be 100% accurate.