APA Citation

DIBB,, Simkin,, & Pride. (1997). MARKETING: Concepts and strategies (3rd European edition.). Boston: Houghton Mifflin.

Chicago Style Citation

DIBB,, Simkin, and Pride. MARKETING: Concepts and Strategies. 3rd European edition. Boston: Houghton Mifflin, 1997.

MLA Citation

DIBB,, Simkin, and Pride. MARKETING: Concepts and Strategies. 3rd European edition. Boston: Houghton Mifflin, 1997.

Warning: These citations may not always be 100% accurate.