rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advertising and promotion
    sub title: an integrated marketing communications perspective
  name:
    name part: Belch
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: Boston
    publisher: Irwin McGraw Hill
    date issued: 1998
    edition: 4th ed.
    issuance: monographic
  physical description:
    extent: xxii, 762p.: 28cm.
  note: George E. Belch and Michael A. Belch.
  note: Rev. ed. of : Intro. to advertising and promotion, 3rd ed.
  subject:
    topic: Sales promotion
  subject:
    topic: Communication in marketing
  subject:
    topic: Advertising
  classification: 659.1 BEL 1998
  related item:
    title info:
      title: Irwin/McGraw Hill series in marketing
  identifier: 9780071152075
  record info:
    record change date: 20190808090000.0
    record identifier: 0000013928