Advertising and promotion : an integrated marketing communications perspective
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| Format: | Book |
| Published: |
Boston:
Irwin McGraw Hill,
1998.
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| Edition: | 4th ed. |
| Series: | Irwin/McGraw Hill series in marketing
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| Subjects: |
| Item Description: | Rev. ed. of : Intro. to advertising and promotion, 3rd ed. |
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| Physical Description: | xxii, 762p.: 28cm. |
| ISBN: | 9780071152075 |