APA Citation

Belch. (1998). Advertising and promotion: An integrated marketing communications perspective (4th ed.). Boston: Irwin McGraw Hill.

Chicago Style Citation

Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 4th ed. Boston: Irwin McGraw Hill, 1998.

MLA Citation

Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 4th ed. Boston: Irwin McGraw Hill, 1998.

Warning: These citations may not always be 100% accurate.